However, this contract only covered the use of the NCAA name and related logos, not those of individual schools and conferences, which are negotiated individually or through the Collegiate Licensing Company. In July 2013, the NCAA announced that it would not renew its licensing contract with Electronic Arts because of an ongoing legal dispute regarding the use of player likenesses in the games.

EA eventually acquired the licensing rights to the NCAA name and officially rechristened the series with the release of NCAA Football 98. The series began in 1993 with the release of Bill Walsh College Football. It served as a college football counterpart to the Madden NFL series. NCAA Football is an American football video game series developed by EA Sports in which players control and compete against current Division I FBS college teams. Super Nintendo Entertainment System, Sega Genesis, Sega CD, PlayStation, Microsoft Windows, PlayStation 2, Xbox, GameCube, Xbox 360, PlayStation Portable, PlayStation 3, Wii, iOS

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